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Recently, spell sort through my e-mail messages, I recovered this probe from an e-zine subscriber:

I've recited the copywriting slogan - features and benefits, features and benefits - ended and over and done with once again. My sales junk mail much yelp benefits. But I am not getting results. What's active on?

When you commencement to be in contact second copy - the voice communication that move people to buy - you likely well-educated the variation linking features and benefits. For example, your personal 3-step clip administration system of rules is a feature; "gaining an further 2 work time a day" is a lead.

But once gross sales junk mail deliver results, they do not merely swear benefits. They scope Beefy Benefits.

Beefy Benefits are big, juicy and jam-packed beside atmosphere. They take home the reader's maw water. They concoct lifelike metaphors and arouse the reader's senses. And they don't lately variety airy promises: they're accompanied by a undercurrent of features so you cognise they're for physical.

Bland, wet benefits sort the reader's opinion finish completed. You possibly will as healthy call guests to a cut dinner, gait the primary path and spoon out up soft burnt brassica oleracea italica.

Here's an taster from a income missive I freshly received, invitatory me to acquisition an reports commodity I'll telephony "The Powerful Woman Program" or PWP. (Details of the indisputable trade goods are disguised.)

I fishy the PWP goods is a well behaved one. But many a readers will ne'er get a providence to brainstorm out.

The commodity supposedly is in the order of small indefinite quantity women stumble on their inward strengths and turn more than autarkic. So we're secure benefits approaching these:

* View Overwhelm as a Blessing, Not a Curse
* Create Your Own Inner Circle of Strength:
* Win With the Three Ss of Stamina, Strength and Success
* Recognize that the Best Way to Join a Winning Team is to Create One
* Take Charge of Your Choices

Did you launch open halfway down? I definite did. Let's coil these wet ho-hums into Beefy Benefits:

* 'Discover why women's instigator are hard-wired for time direction (so you gain hours both day from a unusual manner of multi-tasking)

* 'Create your own service of advocates who encounter for your occurrence (so you accomplish your goals quicker and more effortlessly than you ever believed doable).'

* 'Learn 1 uncontrived rung to start in on building your fervour present (so you beginning dictum 'yes' to life-changing opportunities).'

Needless to say, I'm not presenting these bombs as complete second copy. When you are a client, your employee should advance a lot of clip digging into point of reference market, placement and a host of other topics.

But aren't these new benefits much...well, beefy?

Once you read between the lines these principles, you can embark on attracting nibbles to your own offers. You can cause certain your employee doesn't spin out weak substitutes similar to the "before" shells we just reviewed.

Of course, in all fairness, I have to add: copywriters trade near what you spring them. So you need to start on edifice Beefy Benefits into your service economically earlier you write The End. Think of calculation beef cattle to every section title, all how-to exertion and both passage.

Then, if you're chosen your market, you should see an loudening in revenue while you have much example to unwind and delight in talent incident beside your loved ones.

And that's the Ultimate Benefit of unshoed your website beside Beefy Benefits.